Foundational Footprint – SEO

So you want to be found online…You understand that you can get leads through various ways online, facebook or directories…and you want to grow your reach to where some of the most serious buyers are.

It has been said that people go to Facebook to avoid decisions and they go to Google to make them.

So where’s the best place to start?

There are various ways to get yourself and your business found online.
I believe that before doing any Search Engine Optimisation or anything else you must do what I refer to as the “foundational footprint”.
The Foundational footprint is using the key tools that are provided my the major search engines for your customers to find you online.
Depending on your business and the tools that your customers use to find you, it’s as easy a putting in the effort where you will get the most bang for buck.

The search engines want to look good.

Your job as a business is to help them achieve that. You need to ensure that you are providing up to date, valuable and relevant content.

The best thing as that these business tools are available free! Make them look good and you’ll be rewarded.

There are some very specific ways to optimise these business listing that will help you rank well and help you gain advantage in your online space. With a few key strategies your listing could be ranking in the top search results for your highest profit products and services.

For most businesses Google my business is the far most valuable tool available. Whilst results vary around the world, in Australia it may account for up to 90% of customers search results.

There are other business directory listings that can give you great results too such as Yelp and Bing, so it’s worth taking the time to make these listings look their best.
If your audience is outside Australia I recommend that you use Yahoo as well.

If you’d like to find out how to get the best results for your business, contact us for a free quick assessment on what this service could do you.